Customizable Site App Android

[ad_1]

LIVE PREVIEWBUY FOR $9

Quickly launch an app for your HTML5 responsive site! Professionally customize it to match your color schemes, logo and branding!

Features:

  • Add YOUR own website domain name. This app will only open your page!
  • Offline page if no internet connection
  • Full navigation (back, forward, refresh)
  • Cookie Management!
  • Customize the color of the app to match your sites theme!
  • Comes with some colors to help you choose, or make your own!
  • Fully Commented!

Still would like this app but do not have a developer account or the ability to edit?

No problem! Send me a message to let me know and for a little bit extra I will edit the app and publish it for you!

Check out my other apps!
Complete Background Photo Upload Manager

Customizable Site App iOS

Customizable Site App iOS

[ad_2] Source – Evanto Market

Effective Professional Branding – The Transition From What You Know to Who You Are

[ad_1]

“Building professional branding which communicates that you are x with y years of experience in industry Z and that you know to do A,B,C.D and have knowledge in E ,F , G is boring and won’t bring you career and business success”.

Building professional branding is essential for one’s career and business success. Tom Peters talked about professional branding almost ten years ago. However, economic changes, globalization, new technologies, job market trends, and outsourcing have changed the meaning of the concept and it’s implementation. How can you brand yourself to be successful in the current markets? What changes do you have to make in order to establish effective professional branding which will demonstrate your career and business success?

The evolution of the professional branding concept.

Tom Peters wrote ” Big companies understand the importance of brands. Today in the age of the individual you have to be your own brand. You are the CEO of Me Inc. You have to be a brand like Nike, General Motors, Dell or Microsoft. Instead of being your job title or job description or your resume, you must be a professional brand. When you are a brand you are recognized for who you are”. Examples of people who are a brand are Michel Jordon , Tiger Woods & Oprah Winfrey and others. What are the components of professional branding?

A brand :

Communicates distinctive traits and qualities.

Is easy to remember & to be recognized.

Earns the respect and the trust of others.

Creates a value to your clients.

Builds a competitive advantage among others.

Influences others.

Branding transition from the marketing model to the experimental model .

The traditional concept of branding was based on marketing theories. It stated that companies need to communicate their image . One of the major strategies for branding was advertising . However, stronger competition, globalization and economic changes changed the rules for success. It’s not enough to have a good image, or to make a promise to the clients. Clients want to know that your company’s products create a real value for them compared to the competition. In order to win the competition for clients’ preferences you have to be innovative. Innovation in today’s market is the sole strategy for economic success. Hooly Lindman (Aug 2004) published an article with the title The Good Brand and she wrote: ‘brands are less and less about what we buy, and more and more about whom we are. A good brand is authentic. This means that companies need to demonstrate that they doing good and well. Consumers must sense that their actions are sincere and not only PR “. Ten years ago companies built their brand only on savvy advertising. This has changed and we can see companies such as Google and Amazon which have built a brand on client’s tangible experiences.

Professional branding has also shifted from a marketing model. It is more than an external image. It has to be authentic. In order to succeed in the current job market who you are is more important than what you know. What you know relates to your skills, knowledge, and career experiences. Who you are relates to your unique personal assets and how they can create a value to your company’s clients and enhance your company’s economic success. Professionals who would like to excel in their job and have career success need to be innovative (about products, processes, business models), flexible, have openness and a global mind, be passionate and adaptable, an out of the box thinker, thrive on chaos, and so on. These qualities relate to your authentic self. You have to be able to respond to complex, unpredictable and chaotic business environments. Holding onto what you know can prevent you from being open to new strategies and new knowledge which is essential for success in the current markets.

Building good professional branding & communicating it.

Professionals who are branded have to be :

An expert at something which creates a real value to clients.

Innovative.

A leader.

Cross culturally intelligent.

Business oriented.

Adaptable to fast changes.

Good professional branding has to be dynamic, authentic and innovative. It has to be dynamic because the business environment is changing fast. It has to be authentic ( your unique personal assets and soft skills ) because it will make a difference and contribute to the company’s success. It has to be innovative because this is how you can contribute something unique compared to other professionals.

The process of professional branding involves building the contents and communicating it to your business environment (such as: your boss, peers, clients etc.) You can build a new professional branding by reading (cross cultural knowledge, business, literature,), writing (articles, blogs), volunteering, working in another country, getting experiences in other industries, learning other languages, and networking with others etc.

Communicating your professional branding can be expressed in your job performance, in your job search, in a presentation, by speaking and in other ways. In one of my articles I wrote about purple cow self-marketing tools such as: self website, blog, presentation, video as an excellent strategy to communicate your professional branding. Purple cow self marketing tools communicate who you are compared to the regular self marketing tools which communicate what you know.

In the last few years we have witnessed the outsourcing of jobs from the U.S. and rapid technological changes which have made many jobs irrelevant. Companies can always save money and still find candidates who have the same skills and knowledge . However, now they require much more.

Companies need candidates who are building and developing a dynamic and authentic professional branding which is based on who they are. This authentic branding will demonstrate career and business success.

[ad_2]
Source by Nava Shalev

Web Branding – Does It Really Work?

[ad_1]

Not everyone is as convinced that web branding is as important as I believe it to be. The opposition to the idea is that to some web branding feels like some intangible function that can neither be quantified nor explained.

Some business owners believe web branding is a simple matter of pasting a logo and positioning statement on a website and related promotional items. For others it is some ethereal method of bringing consumers to your website.

In my experience the notion of web branding is wrapped up in a better understanding of who you are, what defines your business and how well you know each other.

If you can’t clearly articulate what values you hold as an individual and what you seek to accomplish as a business then how can you pass along to customers the very things that should make you unique?

Many individuals who may involve themselves in affiliate revenue programs may feel that an identity brand is not needed. I suppose a case could be argued to this effect. However, if you are involved in list building strategies then the individual recipients are more concerned about your trustworthiness than they may be about the product you are pitching.

In almost every instance if the business can instill a sense of trust in the consumer, the consumer rewards that trustworthiness with a complimentary acceptance of the information, products or services the business owner presents.

In my estimation this process is best initiated in the fertile soil of web branding.

Web branding can utilize a logo, positioning statement, website specific downloads, forums, blogs and any number of elements to infuse a branded message, but it all goes back to whether the business owner really understands who they are and why they do what they do.

What are the core objectives of the company?

What principles are sacrosanct and will not be altered?

What motivates you?

These and more are the type of questions that can help you develop a mission statement as a business. That mission statement can be the core principle in every web branding idea you develop.

It may be tempting to simply observe another website that seems to be doing well with web branding techniques and simply imitate it. While imitation is the sincerest form of flattery this approach never allows you to develop the core values that will help to define your business in a way simple logos never will.

[ad_2]
Source by Scott Lindsay

Social Media Marketing Technique You Should Try To Hit Your Branding Campaign

[ad_1]

No doubt, marketing is incomplete without social media nowadays. It becomes an important part of our journey that leads us the right path to reach the heights. Are you still waiting, whether you should go for it or not? Don’t waste your time, jump on the bandwagon, before you left behind and your competitors will turn the table. Social media is a great place to build your brand as it gives bangs for your bucks. Because of lack of the knowledge, most of the people make some silly mistakes that ruin their image.

Always remember that you should never put all your eggs in one basket, it is an important rule that paves your path to success. It is a huge part of a branding campaign and in an order to get succeed you should adopt the following techniques. So, what are you waiting for? Let’s get started.

A Quick Look Into The Social Media Techniques That You Should Adopt:

  • Use Quality Pictures Of Your Products And Services: Images or visual effects have the power to influence and pull in the crowd to your page. The right picture at the right place makes a huge difference and can actually play a vital role in the success of your branding campaign.
  • Build Up Curiosity: Curiosity doesn’t kill the cat, but the hunger for knowledge differentiates you from the crowd. If you want to win the branding campaigns with your social media marketing, so, you should build up some curiosity among your visitors. It will bring them to your page and give them a reason to go through it.
  • Go And Get Engaged With The Followers: If you want to generate leads from social media, so, the most important thing you need to do is go and get engaged with your customers. Yes, if you are failed to interact with them, so, there is no mean of devoting your times and efforts.
  • Catchy And Creative Content: To attract customers to your social media page, content plays a significant role. Creative content grab their attention and boost up your brand image among them.

These are a few tactics that help you win the branding campaign with social media. In case you don’t know what exactly to do, where, when and how to start, so, you can take professional assistance from an SMO Company near you. It is an important investment for the success of your online business, so, never hesitate and don’t take your steps back.

[ad_2]
Source by Gunjan Singh

5 Tips for A Creative Retail Branding and Design Strategy

[ad_1]

Quality retail branding is meant to connect businesses with customers in a way that builds trust and desire in the consumer for the brand and their product. Branding has been around since ancient times (from Roman columns to Chinese stamps), but modern commercial branding is a new phenomenon. People are more involved with brands than ever, locally and globally, to the point where two golden arches are immediately recognizable by almost everyone around the world, without any words in the picture.

In the complex world of retail, which is composed of multiple elements and disciplines, a consumer can see connections, or a lack of connections, between all the different aspects of retail at a glance. And that is where design comes in. Retail branding and design aims to create a harmonious and holistic schema out of all of the elements of retail, from personnel to product presentation. Design is not just about looks, but about function. Without a good branding and design strategy, retail stores are a mishmash of unrelated ideas that can confuse and put off potential customers.

Design your layout based on traffic flow:

When customers enter the store, where do they look? Which way do they go? Position your best products in areas where customers are more likely to notice them. Pedestrian traffic is often influenced by vehicular traffic. That is, in areas where people drive on the right side of the road, in-store traffic patterns tend to move in a clockwise pattern. Use these patterns to your advantage.

Create a focal point in your visual displays:

Don’t just bring attention to anything and everything in the store, but draw customers in by featuring one item prominent, whether that’s in a window display or in the middle of your store. Strategically position lights and other items to point to your featured product and avoid distracting customers by putting equal weight on too many items at once.

Make window effects:

Windows make small spaces look larger and more inviting. Creating windows in the walls separating two rooms can give the entire building a more airy ambience, or creating visual illusions of windows such as white panels or drapes around mirrors, can also create a window effect, increasing the feeling of light and movement, especially if you are in a small space.

Avoid clutter:

Clutter feels noisy and uncomfortable for customers. Don’t overload your customer’s visual circuits with signs and patterns and displays galore. Instead, use neutral colors for larger items and accent the space with smaller items with brighter colors, and do not place your merchandise too closely together.

Use lighting to your advantage:

Lighting is important in any shop, and especially so in small corners. Make sure that your store is well lit, or else you will not be making good use of your space – customers don’t usually prefer to wander into dark, shadowy areas, so any merchandise displayed there will not receive a fair consideration. Use a combination of different lights to keep the space illuminated and to add variety and interest to the space.

[ad_2]
Source by Shivani Singh

Cool and Innovative Branding – The Forbidden Fruit of Information Technology

[ad_1]

Today the Apple brandmark stands for innovation, reliability and cool products. It reflects functionality, balanced with product beauty. The company has managed to turn the box of wires hidden in the study into a “must-have” lifestyle item. Few people realise that we could have had iPod and iPhone mobile digital devices (iPod and iPhone) and iMac computers (iMac) 10 years earlier. Still fewer people realise how Apple is going to change their lives and affect their future.

Chased out of paradise through the Windows of Bill Gates

In the late 1970s, Steve Jobs and Steve Wozniak created the Apple Macintosh, commonly shortened to Apple Mac, the first commercially successful personal computer to feature a mouse and a graphical user interface (GUI, pronounced gooey) instead of a command-line interface.

In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven GUI. Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer, wanted to name the computer after his favourite type of apple, the McIntosh, but the name had to be changed for legal reasons. The brandmark, an apple with a bite taken out of it signifying the tasting of the forbidden fruit, truly delivered just that. In 1985, the combination of the Mac, Apple’s LaserWriter printer and Mac-specific software such as Aldus PageMaker, enabled users to design, preview and print page layouts complete with text and graphics – an activity which would become known as desktop publishing (DTP). Initially, DTP was unique to the Macintosh (yes, there was life before Microsoft and Bill Gates), but eventually became available to IBM PC users as well.

The company’s substantial market share dissipated in the 1990s as the personal computer (PC) market shifted towards PCs that were IBM-compatible when Microsoft started running its Windows operating system (Windows) instead of the outdated and cumbersome MS-DOS operating system (MS-DOS). For many serious computer enthusiasts, Windows was seen as a rip-off of Apple’s operating system, compliments of Mr Gates. That did not stop Bill’s appetite; The Microsoft Internet Explorer Internet browser (Internet Explorer) is another rip-off – this time with Netscape as the victim.

In 1988, Apple sued Microsoft and Hewlett-Packard for infringement of its copyrighted GUI, citing the use of rectangular, overlapping and resizable windows. Unfortunately for PC users worldwide, the case was decided against Apple after four years, as were later appeals. I say unfortunately because the world would have been a better place if Apple had been allowed to become the dominant desktop computer. Imagine what life would have been like if we had the iPod, iMac and iPhone 10 years earlier!

In 1998, Apple consolidated multiple consumer-level desktop models into the “Bondi Blue” iMac G3 all-in-one, which was a massive sales success and revitalised the Macintosh brand. One of the first products made under CEO Steve Jobs since he left the company in the mid-1980s, it brought Apple back into profitability. Its translucent blue plastic case, later in many other colours, is considered an industrial design hallmark of the late 1990s. By introducing colour, Steve Jobs shifted the paradigm from Henry Ford’s (Gates/Dell) famous statement that you could have any colour as long as it was black (grey) to any colour you wanted. Companies treated Apple Macs as a fashion accessory. Receptionists displayed iMacs on their desks, regardless of the suicide blonde (dyed by her own hand) receptionist’s own computer literacy.

Apple’s focus on design has allowed each of its subsequent products to create a distinctive identity, and Steve Jobs famously declared that “the back of our computer looks better than the front of anyone else’s.” The iMac was recognisable on television, in films and in print. This increased Apple’s brand awareness and embedded the iMac in popular culture.

The iMac and other Macintosh computers can also be seen in various movies, commercials, and TV shows (both live action and animated). The iMac has also received considerable critical acclaim as the “Gold Standard of desktop computing”. Forbes magazine describes the original candy-coloured line of iMac computers as being an “industry-altering success”.

The “blue and white” artistic look was applied to the Power Macintosh. The later iMac and eMac computers were accompanied by a new design, dropping the array of colours in favour of white plastic. Current Mac systems are targeted mainly at the home, education and creative professional markets, and use aluminium enclosures. Today many PCs are more design-conscious than before the iMac’s introduction. Multi-shaded design schemes are now quite common and some desktops and laptops are available in colourful, decorative patterns.

Apple’s use of translucent candy-coloured plastics inspired similar designs in other consumer goods. Grilling machines, portable electronics, pencil sharpeners, video game consoles and peripherals (including the Nintendo 64, which was released in special edition “Funtastic” colours), featured the translucent plastic. Apple’s introduction of the iPod, iBook G3 and iMac G4, all featuring snowy white plastic, inspired similar designs in consumer electronic products.

In recent years, Apple has seen a significant boost in sales of Macs. This is due, in part, to the success of the iPod, a halo effect where satisfied iPod owners purchase more Apple equipment. iPods have recaptured the brand awareness of the Mac line that had not been seen since its original release in 1984. From 2001 to 2007, Mac sales increased continuously on an annual basis. In October 2007, Apple reported a shipment of 2 164 000 Macs, exceeding the previous company record for quarterly Mac shipments by more than 20%.

The ability and option to run Windows on the same hardware means that the much larger Windows software base is not excluded. Apple have made their technology more accessible and reduced some of the resistance to change that the PC Windows users might have felt. In the first quarter of 2008, Apple Mac computers made up a total of 66% of all computers sold above US$1 000 and 14% of all computers sold. Market research indicates that Apple draws its customer base from a higher-income demographic base than the mainstream PC market.

Steve’s new job in paradise

Steve Jobs, co-founder, chairman and CEO of Apple Inc and the former CEO of Pixar Animation Studios, is a quirky, individualistic Silicon Valley entrepreneur, emphasising the importance of design while understanding the crucial role aesthetics play in public appeal. Steve Jobs himself can be seen as a large part of Apple’s branding success. Steve Jobs is Apple. Some brands use superstars – Apple used Steve. His work in driving forward the development of products that are both functional and elegant, has earned him a devoted following.

Today, Apple computers are recognised for their innovative, easy-to-operate GUI and reliability, which includes resistance to viruses. This is due to a smaller user base, which equates to a smaller target. In addition, in the average hacker’s code of ethics, Microsoft is seen as the baddies, and Linux and Apple as the goodies, resulting in fewer viruses being targeted at Apple’s operating system.

Moreover, Apple computers did not suffer from the Y2K syndrome because someone used his noodle when writing the code for the date line. I think Y2K was a case of Revenge of the Nerds. The fact that countries where very little was spent on tackling the Y2K bug (such as Italy and South Korea) fared just as well as those that spent much more (such as the United Kingdom and the United States) has generated a heated debate on whether the absence of computer failures was the result of the preparation undertaken or whether the significance of the problem had been overstated.

In recent years, Apple Inc has branched out, introducing and improving upon other digital consumer electronics. With the introduction of the iPod, iTunes application program and the iTunes Store, the company has made forays into consumer electronics and music distribution. Apple focused its development on the iPod line’s unique user interface and its ease of use, rather than on technical capability. The Apple iPod, like the iMac, has become a fashion accessory and is sold alongside lipstick, clothes and other fashion goods. For Valentine’s Day 2009, Apple Online Stores offered free engraving on the iPod which comes in nine vivid colours with a curved, all aluminium and glass design.

Teenagers think it is the ultimate status symbol that outclasses all other MP3 players and Apple’s famous brandmark is often displayed on vehicles, signifying the owners’ status as an iPod owner. iPods have won several awards, ranging from engineering excellence, to most innovative audio product, to fourth-best computer product of 2006, and PC World says that the iPod line has “altered the landscape for portable audio players”. Several industries and companies such as Sony Ericsson and Nokia are modifying their products to work better with both the iPod line and the AAC (Advanced Audio Coding) format.

In addition to their reputation as respected entertainment devices, iPods have also become accepted as business devices. Government departments, major institutions and international organisations have turned to the iPod line as a delivery mechanism for business communication and training – Duke University in the United States has provided iPods to all incoming freshmen since 2004.

Interestingly, in 2006 analysts downgraded Apple’s forecast earnings, citing the market saturation of the iPod as the reason. They were wrong; in April 2007, it was announced that Apple had sold its one-hundred-millionth iPod and, by September 2008, more than 173-million iPods have been sold worldwide, making it the best-selling digital audio player series in history, with a market share of 73%.

 In 2007, Apple entered the cellular phone business with the introduction of the cool iPhone, a multi-touch display cellphone with a magnificent user interface, iPod, and Internet device. The Apple iPhone, like the iPod, rivals all competition such as the geeky Blueberry and the H◊@$& Windows something. Damn, I can never remember Hdpt Tytn and had to look it up on Google. Judging from the geeks’ blogs and the rapid decrease in market share, it is no surprise: the Hdpt Tytn abortion runs on Windows Mobile software (Windows Mobile) developed by Bill’s army of self-absorbed pizza-gobbling techies and Window Washers.

 There are currently more than 25 000 applications available for the iPhone and even an application called Kindle for iPhone. It supports Amazon’s Kindle, a software and hardware platform developed by Amazon.com for reading e-books and other digital media. No other smartphone is capable of this, so now you can read a Kindle e-book on your iPhone.

 In 2001, Apple entered the retail market with its first Apple Retail Store, dealing in computers and consumer electronics. As of February 2009, Apple has opened 251 Apple Retail Stores worldwide, including the United States, the United Kingdom, Canada, Japan, Australia, Switzerland, Italy, Germany and China.

The stores carry Apple computers, software, iPods, iPhones, third-party accessories and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as offering free workshops to the public.

Every Apple Retail Store has a variety of highly trained staff members for specific tasks. A Concierge performs assorted customer service tasks, a Specialist answers technical questions about Apple products, as well as third-party accessories, and a Genius at the Genius Bar diagnoses issues with Apple products, as well as making repairs or providing replacement services. Creatives provide training sessions on a variety of Apple professional software for music composition and film editing. All Geniuses and Creatives are trained and certified at Apple headquarters in the USA.

Store openings have become special events among avid Mac users, attracting thousands of customers who line up before daybreak or even the night before. The first thousand customers receive a free T-shirt bearing the store’s name. Apple has received numerous architectural awards for its store designs. Testimony to the company’s innovative visual design philosophy and standards is one of the most striking Apple Retail Stores situated on Fifth Avenue in New York City. The glass cube containing a giant suspended Apple brandmark is the only portion of the Apple Retail Store rising above plaza level. Once inside, customers take a central cylindrical transparent glass elevator or surrounding spiral staircase to the sales floor below.

The Apple Retail Stores also give the company an ideal platform to glean some valuable input directly from the customers visiting their stores, such as their likes, dislikes and suggestions. Before the advent of Apple Retail Stores, this information was traditionally passed on from a third-party reseller and was often inaccurate, incomplete and distorted.

The forbidden fruit back on the shelf

Microsoft groupies should take note that, at the end of 2008, Apple Mac computers had a market share of 14% of all computers sold and iPhone sales surpassed Research In Motion’s (RIM) BlackBerry sales of 5,2-million units in late 2008 after being on the market for less than two years. Apple iPod has a market share of 73% of all MP3 players sold. For the final twist of the knife now that it has been pushed in nice and deep, Mozilla’s Internet browser, Firefox (the Phoenix that rose out of the ashes of Netscape’s demise by Microsoft’s Internet Explorer), has increased its market share to 23,3% in August 2009. Apple’s Safari application program (Safari) has a market share of 4,1%. As a result, Microsoft Internet Explorer’s market share plummeted to 66%, the largest loss since 2008 and in spite of the launch of Internet Explorer 8 in March 2009.

Apple Mac computers have always been reliable and innovative, and have the world’s most advanced operating system, but potential customers only discovered this after owning an iPod or an iPhone. These two products are less than half the price of an Apple Mac computer and have exposed the customer to Apple products’ legendary brains and beauty. This has created the halo effect that inspires people to buy and try Apple’s other products, such as the MacBook (Apple’s version of a laptop) – currently responsible for most of Apple’s increasing market share – and Internet browser, Safari. Slowly the world is demanding and is being allowed a taste of the forbidden fruit.

With Goliath firmly in David’s sights, it is no wonder Steve Jobs was listed as Fortune magazine’s Most Powerful Businessman of 2007, which named Apple Inc the most admired company in the United States in 2008 and in the world in 2009.

 The one thing that Bill with all his money and power would love to copy the most, but this is sadly lacking at Microsoft, is Apple’s brand equity: the Apple brandmark that stands for cool innovation and reliability. Sorry Bill, fortunately, this time around it is intellectual property and you may not touch it. This brings me to the Macintosh clone issue. By 1995, Apple Mac computers accounted for about 7% of the worldwide desktop computer market. Apple executives decided to launch an official clone programme to expand Macintosh market penetration. This entailed the licensing of Macintosh ROMs (read-only memories) and system software, which generated quick revenue for Apple during a time of financial crisis.

Would you buy a Hackintosh?

Soon after Steve Jobs returned to Apple, he backed out of the recently renegotiated licensing deals with Mac OS operating system software (Mac OS) licensees, as they still proved to be not financially viable. The clone makers’ licences were valid only for Mac OS 7 and, with Apple’s release of Mac OS 8, the clone manufacturers were unable to ship current Mac OS versions. Apple bought Power Computing’s Mac clone business for US$100-million, ending the clone era.

 Wikipedia reports that: “Jobs publicly stated that the programme was ill-conceived and had been a result of ‘institutional guilt’, meaning that for years, there had been a widely held belief at Apple that had the company aggressively pursued a legal cloning programme early in the history of the Macintosh, consumers might have turned to low-priced Macintosh clones rather than low-priced IBM/PC-compatible computers. Had it pursued a clone programme in the 1980s, in this view, Apple might have ended up in the position currently occupied by Microsoft – an extremely powerful company with high profit margins and a wide base of consumers perpetually dependent on its system software products.

Jobs claimed it was now too late for this to happen, that the Mac clone programme was doomed to failure from the start, and since Apple made money primarily by selling computer hardware, it ought not engage in a licensing programme that would reduce its hardware sales.

 Subsequent to a major gain in computer market share for Apple after the success of the iPod, large computer manufacturers such as Dell have expressed renewed interest in creating Macintosh clones. Apple vice-president of Worldwide Product Marketing, Phil Schiller, said the company did not plan to let people run Mac OS X on other computer makers’ hardware. “We will not allow running Mac OS X on anything other than an Apple Mac,” he remarked.

 However, modified versions of Mac OS X v10.4 and 10.5 called Mac OSx86, can be used on generic PC hardware. In April 2008, the Psystar Corporation announced the release of a computer with Mac OSx86 preloaded, called the OpenComputer, making them the first commercially distributed “Hackintoshes”. In July 2008, Apple filed a lawsuit against Psystar. A counter-suit filed by Psystar Corporation was dismissed in November 2008.

In December 2008, Psystar Corporation filed revised claims and, in May 2009, Psystar Corporation filed for Chapter 11 bankruptcy protection, which would allow the company to pay off its debts and re-emerge as a business in the future. In spite of this, the company continues to sell its computers with Apple’s Mac OS X Leopard installed. Would you buy a Hackintosh from them?

 Der PC mit Mac OS X (the PC with Mac OS X) is the slogan of PearC, a German firm which exploits an alleged legal loophole in German law allowing PC hardware to be sold with Mac OS X pre-installed in central Europe. Its brandmark is a clever pass-off of the Apple brandmark. The design is a pear complete with a stem and leaf (positioned in the opposite direction to that of Apple) at the top of the fruit. End-user licence agreement for Mac OS X forbids third-party installations of v10.5 Leopard and v10.6 Snow Leopard and we will have to wait and see what action Apple will take in future.

 So why doesn’t Apple want to run the successful and popular Mac OS X so superior to Windows on other computer makers’ hardware? The clue is in the words of Apple’s Phil Schiller: “… and since Apple made money primarily by selling computer hardware, it ought not engage in a licensing programme that would reduce its hardware sales.” Apple has taken a long-term view on the market as a whole: the company does not restrict you from owning Mac OS X but it comes with the Apple hardware. The same applies to other hardware and software vendors, such as Garmin.

However, Apple’s Mac is the only hardware that can run Mac OS X and Windows.

This is the heart of the brand’s unique special property or proposition (USP) that makes it uniquely valuable to existing and future customers. This ability now allows the customer to have the best of both the PC and Mac worlds. In time, with Apple’s increasing market share (which could result in a reduced price), its growing reputation for great designs and its reliable hardware platform that runs stable operating systems including Windows, customers will increasingly migrate to Mac computers. Thanks to Apple, there is indeed a brave new world waiting for us.

Apple, Apple TV, eMac, iMac, iPhone, iPod, iTunes, LaserWriter, Leopard, MacBook, Macintosh, Mac OS, Safari, Snow Leopard and are trademarks or registered trademarks of Apple Inc, registered in the United States and other countries.

Internet Explorer, Microsoft, MS-DOS and Windows Mobile are trademarks or registered trademarks of the Microsoft group of companies.

The author respects the intellectual property of others and all trademarks and registered trademarks contained in this article are and remain the property of their respective owners.

 This article is an independent publication and has not been authorised, sponsored or otherwise approved by Apple Inc.

[ad_2]
Source by Alexander Greyling

Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

[ad_1]

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of “marketing’ is misunderstood just the same. To give you a basic understanding, marketing is not a one time event or activity, it is a process, a combination of things which blend together. By definition, marketing is the act of mixing product, price, place, and promotion. But first, on to…

Branding.

A great example of branding is Apple. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the “i” element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels, and what do you see? First class service, luxurious amenities, excellent service? Now, how about Best Western, 24-Hour Fitness, Motel 6? What kind of “Brand” is each of those? Can you see the contrast? What is your company brand? Are you sure? If you think you’re a high-end facility, do you show it? Would you see the front desk clerk at the Ritz-Carlton wearing a button promoting the frequent guest club? Would you see a front desk clerk at a Motel 6 wearing a $1000 suit? Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, and work at ensuring you continue to provide services that directly relate to them.

Advertising

Advertising is the actual process of displaying your message. Advertising on the radio… Advertising on tv… The one act of making something happen. Tie your Advertising and your Branding together, you have the Marketing Process. If you are just “advertising” without any direction, any goal, any unity, then you’re just a lost puppy wandering aimlessly hoping someone will give you a good home.

Promotions

A promotion is typically a one-time event for a specific purpose or goal. Whereas marketing is ongoing, a promotion can be a one-day, one week, one-month, or even one-hour event. In retail, a “SALE” is typically a promotion. Car dealerships offering Zero percent interest is a limited time promotion. They typically have a specific start and end date, and have a very clear understanding of the R.O.I. (Return on Investment) any particular promotion should achieve to make it a success.

Public Relations

P.R., or Public Relations, typically revolves around un-paid news sources and focuses on your business as it relates to the community. If you see a positive, or hopefully positive, story on the news or an article in the newspaper, this is the type of press a Public Relations firm may help you get. They have strong relationships with the news media and often feed them stories about their clients, in hopes of some free press. You, too, can harness the power of free press and public relations, although it can be difficult at times to get noticed, which is the PR firm’s strongpoint.

Marketing

Marketing is the process that drives all the above elements. It directs the feel, image, and tone of the advertising, promotions and public relations. To each of these elements, there are experts in each of these fields. You can hire a company just to handle your branding, and another to handle your advertising, marketing, and yet another for your public relations. Of course, as a small business owner, you may not always have the budget for such companies. You can learn how to achieve the same results at http://TheMarketingWire.com and get the latest in marketing news, education and resources to help build and grow your business.

[ad_2]
Source by Mark Tinge

Branding Agency Versus Ad Agency

[ad_1]

As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what they do best. Media. That is right, they buy and sell media. That is how they make their money and what they are concerned about. So when considering an agency consider what ultimately motivates them.

Another big disadvantage that ad agencies have compared to a branding agency is their short term thinking. Sure they come up with funny and witty TV commercials that make you laugh but they are extremely short lived. A true branding company thinks long term and how actions internally and externally affect the brand. For instance you may have seen the new ASK.com TV campaign that features Kato Kaelin. That was obviously done by an ad agency that could care less what the long term effects are on Asks brand. Of course the customer approved that ad and should be ashamed.

How many TV commercials do you see that require you to scratch your head in amazement? These were all produced by ad agencies that have no real branding knowledge. A branding agency would not make these mistakes. Short term advertising is not part of the tactics a branding firm would recommend. Everything is done according to the strategy and brand identity of the client.

So why is that important? Building your brand identity is the most important thing you can do for your company. It is what differentiates your company from all your competitors. It is what makes your employees stay with your company or draws perspective candidates to your company. It is what reduces your marketing and advertising budget. Brand identity is the driving force behind your company. It will also help to develop your brand image in the marketplace which is what you are after.

When deciding on hiring a branding agency or an ad agency consider what is important to you. If you are just looking to make a quick hit in the marketplace then an ad agency may be the way to go. If you are looking to develop a long term integrated branding strategy then hiring a branding agency will be a smart decision for you and your firm.

[ad_2]
Source by Scott D. White

8 Personal Branding Mistakes That Are Hurting Your Business

[ad_1]

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.

If a brand isn’t appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:

1. Thinking you don’t need a Personal Brand

Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.

That’s why it’s critical to create a positive brand communication. If you don’t take time to define your brand, your message can get wishy washy. That lack of clarity will hurt your marketing efforts.

2. Using Copycat Branding.

Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.

Accentuate what makes you unique. Differentiate yourself. Show why your differences make you a better choice.

Do this by creating signature systems, products and messaging that sets you apart.

3. Not Being Authentic.

Some people take a dress-up approach to branding. They feel like they must be something they are not in order to attract customers.

Authenticity in marketing matters more than ever before. Being honest and transparent builds trust.

A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.

4. Lacking Consistency.

Your personal brand promise and message should be clear with every communication.

The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.

Every communication should reflect your brand personality and values.

5. Not Writing Your Own Stuff.

Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.

Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.

Writing unique articles also boost your website SEO.

6. Not Defining Your Niche.

No business can be all things to all people. It’s really important to define your target market. Period.

The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.

7. Not Loving Your Tribe.

Your tribe is a group of people where an unconditional love and connection exists.

Raving fans will tell the world how amazing you are. That’s why it’s important to give special treatment to your tribe.

Find your tribe. Love them hard. Give them special offers. Allow them behind the scene’s peaks. Share advanced notice about things coming down the pipes.

8. Forgetting Quality and Professionalism.

The Internet knows all so if you make a mistake, someone’s going to catch it.

When you send a newsletter with typos or broken links it reflects poorly on your brand. When your customer has a problem and calls customer service, they want their issue resolved.

Pay special attention to your appearance. Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.

Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.

[ad_2]
Source by Susan Friesen

Importance of Branding for E-Commerce Businesses

[ad_1]

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image – A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction – Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition – As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels – Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

[ad_2]
Source by Aman Dwivedi