To be successful in business, you’ve got to stand out: be memorable, do something different, or become an expert.
Writing a book is becoming a popular and easy way to stand out in business, but not everyone finds it easy. I often speak to other solopreneurs who have started and don’t know how to keep up the momentum, or they want to do it but don’t know how.
So why write a book?
1. You can reach more people and it allows you to communicate your message further afield. This means that you can change the lives of more people than you can do on a one-to-one or small group basis.
2. It positions you as a credible expert as you can share your knowledge and become the go-to-person in your field. This often leads to other opportunities, such as speaking or contributing to other books, where you can continue to stand out.
3. It is a great business card when you meet people for the first time. Who else are they going to contact when they want help in a particular area (and your book is on their shelf)?
4. It increases your visibility (unless you don’t tell people you’ve written it!) When you’ve written a book, more people will take notice and want to tap into your expertise.
5. It gives you a competitive edge over others in your field as people will view you as an expert in your market place.
But there is more to it than just putting pen to paper, there are plenty of steps that you need to think about before you start, such as planning, writing about the right topic and being clear on your reader. Plus once you’ve written your book, and chosen your publisher, the next stage is promoting and marketing your work. On top of that, you may succumb to procrastination, fear or worry, but I guarantee it is worth it!
Of course if writing isn’t for you, there are other ways in which you can stand out in your business. You can share your message on stage, get great PR and have a strategy to win awards. You can also elevate your message through your contacts and social media too. With all of these options, it does take time to build the foundations and then make the decision to stand out from everyone else and do it well.[ad_2]
Source by Karen E Williams