Snap Pack Printing: Advantages and Specifications

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Newsletters, postcards, brochures, flyers, business cards; there are many types of effective direct mail. In this article we are going to discuss snap pack mailers, one of the cheapest but most effective mailers used in direct mail marketing. These are the simple mail without envelopes that must be torn along the perforated edges on both sides to be read. They are not as colorful or grand as postcards, nor include plenty of information and attachments like a newsletter. Yet they are popular and are extensively used for a wide array of applications.

Advantages of Snap Pack Mailers

Before we know more about the processes and materials employed in snap pack printing, let’s briefly understand why this simple piece of mail is preferred so extensively by all businesses.

• Cheap – The first and foremost reason to use these mailers is that they are very cheap to print and send out to customers. It is just a sheet of paper glued on both ends, doesn’t require color printing and doesn’t require an envelope either.

• High Open Rate – Though simple in its design and form, this form of mail instantly generates a sense of curiosity among the potential customers. It prompts them to tear open the ends and see what is written inside. Thus, they have the highest open rates and naturally high conversion rates too.

• Send Bulk Mail – Since they are cheap and have a high open rate, they can be used to send bulk mails like pay stubs, account statements, credit offers and billings.

Snap Pack Printing: Specifications

Below mentioned rules must be followed during snap pack printing to create effective mail pieces at cheaper prices.

• Paper – 28 LB white paper of standard letter size (8.5×11) is used to print these mailers. It is up to the client to decide if both sides must be left printable or one side of the sheet must have a blockout.

• Space – If a standard letter size (8.5×11) paper is used in snap pack printing, it must be understood that the printing space available is 7.5×10.5 inch. This is because, a certain amount of space on the paper must be reserved so that every mail piece is torn off the edges when it is to be read by the customer.

• Template – The content template must be designed so that it fits in within the available printing space and the content doesn’t get torn off along the edges. During snap pack printing, one must realize that it is possible to have information printed on both sides of the paper and if any graphics must be printed, it must be at least 300 dpi.

• Fold Options: The last stage of the snap pack printing is the way the printed paper is folded, perforated and glued along the edges. There are three folding options namely C fold, Z fold and half fold.

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Source by Alain Bransford

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